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What is a Blog and why does my business need one?

A blog is a website or online platform used to share thoughts, ideas, opinions, or experiences. It can include written articles, images, and multimedia content. Blogs serve many purposes, including entertainment, education, marketing, and communication. Love them or Hate them.....Google Loves Blogs! Fat, juicy blogs loaded full of your favourite keywords which link back to your website! Cool right!

Having a blog can be a valuable tool for marketing. It allows you to create content that is relevant to your audience and positions you as an expert in your industry, important!! By consistently publishing high-quality content, you can attract more visitors to your website, improve your search engine rankings, and increase your brand awareness. Additionally, you can use your blog to promote your products or services, engage with your audience, and build relationships with other bloggers and influencers in your industry. Overall, having a blog can be an effective way to drive traffic and generate leads for your business.

Additionally, understanding your website's keywords is critical for SEO - search engine optimization. Repetition of these keywords throughout your blog content can help people find you online. Keywords are like breadcrumbs in a maze that help you find the exit. Keywords link blog content back to YOU online, and when people use these words when searching, they'll find you. Repetition is KEY!

If you're struggling with writer's block, there are a few things you can do to help get your creative juices flowing. Start by reflecting on recent conversations, challenges, and social media content that has caught your attention. It can also be helpful to pay attention to news related to your area of work or sector. Try doodling or jotting down words and phrases that you come across in your daily life. Your hashtags should also be keyword-related, not 'flavour of the month'.

When you're working in a very crowded sector, blogging is a great way to silently start raising your hand and waving, a great way to get people's attention! And even though this is critical to linking back to your website and elevating your online profile, it's also the perfect way to also build your professional profile on topics which are on point and those you are passionate about. Be kind to yourself, get comfy and ..... and Good luck!

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