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Building your Professional Brand – Part One



Being Authentic and Transparent in Business Development (aka Consultative Sales)

Being authentic and transparent in your professional interactions is crucial for building trust and credibility with others. Authenticity involves being true to yourself and your values. Transparency involves being open and honest in your communication.

When you are authentic, you can build deeper connections with others because they will see and feel that you are genuine and sincere. This can help you to establish a strong reputation and build a loyal customer base or network of colleagues.

Transparency is important because it helps to prevent misunderstandings and miscommunications. When you are open and honest with your interactions, you can build trust with others and establish a clear understanding of expectations and boundaries.

Plan, plan, plan your strategy! If you are not in the right mindset (we all have off days!) postpone if possible and collect yourself. Use the day for planning, administration, social media catch up, etc. There’s nothing worse when people ask you “Are you ok today?” Ideally, that’s not the impression you want to be remembered by. We all have bad days occasionally. Be kind to yourself, re-group and plan for an awesome day tomorrow.

Overall, being authentic and transparent in your professional interactions will help you to build strong relationships and establish a reputation as a trustworthy and dependable individual. By prioritising these values, you will enhance your professional success and personal fulfillment.



3 Tips to Building Referral Partners

Effective and strategic networking is KEY to building professional relationships. This is the perfect vehicle to meet new people and connect with potential referral sources. It is important to approach these events "strategically" with an open mind and a positive demeanour. Be sure to exchange contact information and follow up with any potential leads after the event. We've all been new in a role and not had a business card handy when networking. That's ok, but it's crucial to have Plan B locked and loaded! Take a brochure/newsletter/sticky note, something is better than nothing, have your name and contact information, please!

Another method is to stay in touch with your current and past referrers, is by using the terms known as Call Cycle and Consultative Sales. This will keep you top of mind and increase the likelihood of a regular referrals from your network. Develop your relationships and keep your contacts updated on any new services or offerings that you have, or new sector information. Be present in your conversations, listen and take note so you have a topic of reference when you are following up and sharing information; tracking data is critical! It can even be as simple as (in the building phase) to touch base saying "You promised you'd share a photo of your dog".... 🐶

Lastly, social media is another key tool for building relationships. Engaging with your followers and sharing valuable content that is informative. This will position you as a Thought Leader in your sector and increase the likelihood of deeper connections, leading to more referrals.

Remember, building professional relationships takes time and effort. Stay consistent and genuine in your interactions.



Thought Leadership – Introduction

Being a Thought Leader is about being recognised as an expert in your field. This recognition comes from consistently providing valuable insights and knowledge that others in the sector can learn from and use to develop their knowledge and understanding.

To develop as a Thought Leader, it's essential to stay current and focused with the latest trends and developments. This may involve attending conferences and forums, reading industry publications, and actively engaging in online communities. By doing so, you'll continue to identify new opportunities and challenges where you can build your knowledge in your area of work.

Another important aspect of Thought Leadership is having a strong personal brand. This involves (but isn't limited to) creating content such as blog posts, articles, and videos that showcase your expertise and insights. Additionally, it's essential to be consistent on social media and other online platforms, to build and engage your audience, including other Thought Leaders.

Finally, keep in mind that building momentum as a Thought Leader is not only about having knowledge and expertise. It's about communicating honestly and effectively to inspire others to act. By doing so, you will be creating a positive impact on your work and establishing yourself as a true Thought Leader.




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